New Ideas
Consumer Research Consulting
John Seifert
Senior Consultant
Senior ConsultantJohn has over 35 years experience designing products based on consumer understanding.
He was named Research Fellow in Residence at Procter & Gamble where he designed and managed qualitative and quantitative consumer research programs that became research standards for the company.He is skilled at ethnographic, lifestyle, and values research that deliver sustainable business growth.
In 2004 John founded New Ideas Consumer Research Consulting where he develops the consumer basis for new products and services. He is also a guest lecturer and visiting professor for the graduate Entrepreneurial Engineering program at Tecnológico de Monterrey.
John advises and consults with several area non-profit organizations who work to improve the quality of life for
